Marketing Theories Applicable in Marketing Free Essay Example, 1000 words

The Bowman s Strategy Clock is a marketing strategy that marketers use in introducing a product in the market. The tool provides marketers with an exclusive view of their brand s performance thus comparing such with the performance of the other brands in the market. The consumer often has numerous choices whenever they want to purchase a product from the market, this implies that a marketer must position his brand strategically often comparing the placement of the other brands in order to determine a scoop (Ansoff, 1965). The cock provides three generic strategies that provide marketers with a competitive edge. Such are market segmentation, product differentiation, and cost leadership. The marketers of the mobile phones must, therefore, analyze the essence of the above factors thereby introducing a brand that enjoys an effective competitive edge. Among the basic elements of the marketing mix are price, place, product, promotion, and profit among others. The elements are features of the product that will influence the behavior and attitudes of the target market. The product in this context is the mobile phone; the phone should have particular features that will increase its preference in the market. We will write a custom essay sample on Marketing Theories Applicable in Marketing or any topic specifically for you Only $17.96 $11.86/pageorder now The company should diversify the product in order to increase the base of its target market diversification helps increase the target base by ensuring that the products befit the requirements of numerous target consumers (Curry, 1999). The quality of the product validates the price among other features that the consumers often consider before purchasing a product. A mobile phone is a necessary product in contemporary society. However, the marketers must incorporate appropriate features and specifications into the mobile phone in order to ensure that the phone addresses the needs of the target customers. Promotion refers to the process of increasing the visibility of any product. The marketers must employ appropriate and efficient media in promoting the product.

Religious Beliefs Of The Greeks - 1863 Words

In ancient times, the Greeks had absolute and undeniable respect for their gods. They demonstrated their admiration by putting in place many rituals and celebrations to reverence the gods that they loved and feared in order to ensure harmony with them. In particular, the focus will be on the religious beliefs of the Greeks and how they affected Homer and his masterpiece The Iliad. This includes prayer and sacrifice, as well as what cultural meanings had to do with history. These aspects of their religion made a significant contribution to their quality of life. Contributions such as those helped men like Homer write his masterpieces which provided a better understand of events for historians like the Trojan War. The ancient Greeks practiced a religion that was in effect, a building block to many ensuing pagan religions. This religion revolved around their reverence to the gods. Essentially, the Greeks worshipped numerous gods, making their religion polytheistic. They believed that exercising the opportunity to choose between a wide variety gods to worship offered them a great sense of freedom. After all, the Greeks were known for their intellectual distinction of which their means of worship played a huge part. Each city-state had an affiliated god who protected and guided its residents. In each city-state, the belief in common gods unified the people. Ultimately, the Greeks yearned for this unity and order in the universe, which is a characteristic that is not unlike thatShow MoreRelatedThe Hellenistic Age And Classical Age952 Words   |  4 Pagesto describe the spread of culture from the Greek civilization that developed after the reign of Alexander the Great. How does the Hellenistic Ag e differ from the Classical Age? The Classical Age, referred to as Hellenic Greek, was founded in 507 B.C.E. and concluded in 323 B.C.E. The Hellenistic Age was founded in 323 B.C.E. and concluded in 31 B.C.E. after the reign of Alexander the Great. The Classical Age was ruled by the Greek civilization in Greek city states and their territories. The HellenisticRead MoreGreek Mythology And Its Impact On Modern Culture1055 Words   |  5 Pagesfrom Greek Mythology and has had a significant impact on our history and mythology helped shed light to it’s culture, religion, and government of ancient Greece. The Mediterranean has served as a vessel for the early civilizations., Greek mythology has influenced the life style and religion of the Greeks, especially because Greek mythology served as the primary basis of Greek belief, it became the nearest thing the Greeks had to a holy bible.1 These mythologies served as the center of Greek lifeRead MoreReligious And Political Conflicts In Dantes Inferno1637 Words   |  7 PagesThe 14th century is marked by various religious and political conflicts. Specifically, Italy experienced major civil discord as emperors, popes, and elite families sought governmental control. It is within these tense times that Dante lived and wrote his poetic masterpiece, Commedia. Although little is known for certain about Dante, scholars believe he was born in 1265 and lived in Florence for the majority of his adult life. While Dante was by no means poor, his family was not wealthy enough toRead MoreEssay on Christianity vs. Greek Mythology1309 Words   |  6 PagesChristians and Greeks. Both have similarities and differences in their religious beliefs that have been compared often and I have chosen to discuss the similarities and differences of Christianity and ancient Greek mythology. Christianity is a monotheistic religion, or belief in only one God, and spiritual practices are based on the Old Testament and the teachings of Jesus as written in the New Testament of the Bible, with the role of Jesus as savior and the Son of God. 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To see where we started and perhaps, gain some perspective into what is happening now and what may happen in the future. Early Man As far as archeologists have been able to research, they have found evidence of religious faith and practice. In Paleolithic Hunter-Gatherer societies fear and awe of the natural world, as well as gratitude and empathy of it, is well represented in the cave art found around the globe. Archeologists have also found evidence of burialRead MoreThe Greek And Roman Religion1315 Words   |  6 Pages The Greek and Roman religions were the two major religions that were established in the ancient world. Greek religion was the first to be recognized and instituted, followed by the Roman religion. Many people believed that the Romans mimicked the Greek religion; however this was a common misconception, even though they appeared to be the same there are many distinctions between the Romans and the Greeks. 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Second Foundation 14. Anxiety Free Essays

Poli placed the breakfast on the table, keeping one eye on the table news-recorder which quietly disgorged the bulletins of the day. It could be done easily enough without loss of efficiency, this one-eye-absent business. Since all items of food were sterilely packed in containers which served as discardable cooking units, her duties vis-a-vis breakfast consisted of nothing more than choosing the menu, placing the items on the table, and removing the residue thereafter. We will write a custom essay sample on Second Foundation 14. Anxiety or any similar topic only for you Order Now She clacked her tongue at what she saw and moaned softly in retrospect. â€Å"Oh, people are so wicked,† she said, and Darell merely hemmed in reply. Her voice took on the high-pitched rasp which she automatically assumed when about to bewail the evil of the world. â€Å"Now why do these terrible Kalganese† – she accented the second syIlable and gave it a long â€Å"a† – â€Å"do like that? You’d think they’d give a body peace. But no, it’s just trouble, trouble, all the time. â€Å"Now look at that headline: ‘Mobs Riot Before Foundation Consulate.’ Oh, would I like to give them a piece of my mind, if I could. That’s the trouble with people; they just don’t remember. They just don’t remember, Dr. Darell – got no memory at all. Look at the last war after the Mule died – of course I was just a little girl then – and oh, the fuss and trouble. My own uncle was killed, him being just in his twenties and only two years married, with a baby girl. I remember him even yet – blond hair he had, and a dimple in his chin. I have a trimensional cube of him somewheres- â€Å"And now his baby girl has a son of her own in the navy and most like if anything happens- â€Å"And we had the bombardment patrols, and all the old men taking turns in the stratospheric defense – I could imagine what they would have been able to do if the Kalganese had come that far. My mother used to tell us children about the food rationing and the prices and taxes. A body could hardly make ends meet- â€Å"You’d think if they had sense people would just never want to start it again; just have nothing to do with it. And I suppose it’s not people that do it, either; I suppose even Kalganese would rather sit at home with their families and not go fooling around in ships and getting killed. It’s that awful man, Stettin. It’s a wonder people like that are let live. He kills the old man – what’s his name – Thallos, and now he’s just spoiling to be boss of everything. â€Å"And why he wants to fight us, I don’t know. He’s bound to lose – like they always do. Maybe it’s all in the Plan, but sometimes I’m sure it must be a wicked plan to have so much fighting and killing in it, though to be sure I haven’t a word to say about Hari Seldon, who I’m sure knows much more about that than I do and perhaps I’m a fool to question him. And the other Foundation is as much to blame. They could stop Kalgan now and make everything fine. They’ll do it anyway in the end, and you’d think they’d do it before there’s any damage done.† Dr. Darell looked up. â€Å"Did you say something, Poli?† Poli’s eyes opened wide, then narrowed angrily. â€Å"Nothing, doctor, nothing at all. I haven’t got a word to say. A body could as soon choke to death as say a word in this house. It’s jump here, and jump there, but just try to say a word-† and she went off simmering. Her leaving made as little impression on Darell as did her speaking. Kalgan! Nonsense! A merely physical enemy! Those had always been beaten! Yet he could not divorce himself of the current foolish crisis. Seven days earlier, the mayor had asked him to be Administrator of Research and Development. He had promised an answer today. Well- He stirred uneasily. Why, himself! Yet could he refuse? It would seem strange, and he dared not seem strange. After all, what did he care about Kalgan. To him there was only one enemy. Always had been. While his wife had lived, he was only too glad to shirk the task; to hide. Those long, quiet days on Trantor, with the ruins of the past about them! The silence of a wrecked world and the forgetfulness of it all! But she had died. Less than five years, all told, it had been; and after that he knew that he could live only by fighting that vague and fearful enemy that deprived him of the dignity of manhood by controlling his destiny; that made life a miserable struggle against a foreordained end; that made all the universe a hateful and deadly chess game. Call it sublimation; he, himself did can it that – but the fight gave meaning to his life. First to the University of Santanni, where he had joined Dr. Kleise. It had been five years well-spent. And yet Kleise was merely a gatherer of data. He could not succeed in the real task – and when Darell had felt that as certainty, he knew it was time to leave. Kleise may have worked in secret, yet he had to have men working for him and with him. He had subjects whose brains he probed. He had a University that backed him. All these were weaknesses. Kleise could not understand that; and he, Darell, could not explain that. They parted enemies. It was well; they had to. He had to leave in surrender – in case someone watched. Where Kleise worked with charts; Darell worked with mathematical concepts in the recesses of his mind. Kleise worked with many; Darell with none. Kleise in a University; Darell in the quiet of a suburban house. And he was almost there. A Second Foundationer is not human as far as his cerebrum is concerned. The cleverest physiologist, the most subtle neurochemist might detect nothing – yet the difference must be there. And since the difference was one of the mind, it was there that it must be detectable. Given a man like the Mule – and there was no doubt that the Second Foundationers had the Mule’s powers, whether inborn or acquired – with the power of detecting and controlling human emotions, deduce from that the electronic circuit required, and deduce from that the last details of the encephalograph on which it could not help but be betrayed. And now Kleise had returned into his life, in the person of his ardent young pupil, Anthor. Folly! Folly! With his graphs and charts of people who had been tampered with. He had learned to detect that years ago, but of what use was it. He wanted the arm; not the tool. Yet he had to agree to join Anthor, since it was the quieter course. Just as now he would become Administrator of Research and Development. It was the quieter course! And so he remained a conspiracy within a conspiracy. The thought of Arcadia teased him for a moment, and he shuddered away from it. Left to himself, it would never have happened. Left to himself, no one would ever have been endangered but himself. Left to himself- He felt the anger rising-against the dead Kleise, the living Anthor, all the well-meaning fools- Well, she could take care of herself. She was a very mature little girl. She could take care of herself! It was a whisper in his mind- Yet could she? *** At the moment, that Dr. Darell told himself mournfully that she could, she was sitting in the coldly austere anteroom of the Executive Offices of the First Citizen of the Galaxy. For half an hour she had been sitting there, her eyes sliding slowly about the walls. There had been two armed guards at the door when she had entered with Homir Munn. They hadn’t been there the other times. She was alone, now, yet she sensed the unfriendliness of the very furnishings of the room. And for the first time. Now, why should that be? Homir was with Lord Stettin. Well, was that wrong? It made her furious. In similar situations in the book-films and the videos, the hero foresaw the conclusion, was prepared for it when it came, and she – she just sat there. Anything could happen. Anything! And she just sat there. Well, back again. Think it back. Maybe something would come. For two weeks, Homir had nearly lived inside the Mule’s palace. He had taken her once, with Stettin’s permission. It was large and gloomily massive, shrinking from the touch of life to lie sleeping within its ringing memories, answering the footsteps with a hollow boom or a savage clatter. She hadn’t liked it. Better the great, gay highways of the capital city; the theaters and spectacles of a world essentially poorer than the Foundation, yet spending more of its wealth on display. Homir would return in the evening, awed- â€Å"It’s a dream-world for me,† he would whisper. â€Å"If I could only chip the palace down stone by stone, layer by layer of the aluminum sponge. If I could carry it back to Terminus- What a museum it would make.† He seemed to have lost that early reluctance. He was eager, instead; glowing. Arcadia knew that by the one sure sign; he practically never stuttered throughout that period. One time, he said, â€Å"There are abstracts of the records of General Pritcher-â€Å" â€Å"I know him. He was the Foundation renegade, who combed the Galaxy for the Second Foundation, wasn’t he?† â€Å"Not exactly a renegade, Arkady. The Mule had Converted him.† â€Å"Oh, it’s the same thing.† â€Å"Galaxy, that combing you speak of was a hopeless task. The original records of the Seldon Convention that established both Foundations five hundred years ago, make only one reference to the Second Foundation. They say if’s located ‘at the other end of the Galaxy at Star’s End.’ That’s all the Mule and Pritcher had to go on. They had no method of recognizing the Second Foundation even if they found it. What madness! â€Å"They have records† – he was speaking to himself, but Arcadia listened eagerly – â€Å"which must cover nearly a thousand worlds, yet the number of worlds available for study must have been closer to a million. And we are no better off-â€Å" Arcadia broke in anxiously, â€Å"Shhh-h† in a tight hiss. Homir froze, and slowly recovered. â€Å"Let’s not talk,† he mumbled. And now Homir was with Lord Stettin and Arcadia waited outside alone and felt the blood squeezing out of her heart for no reason at all. That was more frightening than anything else. That there seemed no reason. On the other side of the door, Homir, too, was living in a sea of gelatin. He was fighting, with furious intensity, to keep from stuttering and, of course, could scarcely speak two consecutive words clearly as a result. Lord Stettin was in full uniform, six-feet-six, large-jawed, and hard-mouthed. His balled, arrogant fists kept a powerful time to his sentences. â€Å"Well, you have had two weeks, and you come to me with tales of nothing. Come, sir, tell me the worst. Is my Navy to be cut to ribbons? Am I to fight the ghosts of the Second Foundation as well as the men of the First?† â€Å"I†¦ I repeat, my lord, I am no p†¦ pre†¦ predictor. I†¦ I am at a complete†¦ loss.† â€Å"Or do you wish to go back to warn your countrymen? To deep Space with your play-acting. I want the truth or I’ll have it out of you along with half your guts.† â€Å"I’m t†¦ telling only the truth, and I’ll have you re†¦ remember, my l†¦ lord, that I am a citizen of the Foundation. Y†¦ you cannot touch me without harvesting m†¦ m†¦ more than you count on.† The Lord of Kalgan laughed uproariously. â€Å"A threat to frighten children. A horror with which to beat back an idiot. Come, Mr. Munn, I have been patient with you. I have listened to you for twenty minutes while you detailed wearisome nonsense to me which must have cost you sleepless nights to compose. It was wasted effort. I know you are here not merely to rake through the Mule’s dead ashes and to warm over the cinders you find. ***You came here for more than you have admitted. Is that not true?† Homir Munn could no more have quenched the burning horror that grew in his eyes than, at that moment, he could have breathed. Lord Stettin saw that, and clapped the Foundation man upon his shoulder so that he and the chair he sat on reeled under the impact. â€Å"Good. Now let us be frank. You are investigating the Seldon Plan. You know that it no longer holds. You know, perhaps, that I am the inevitable winner now; I and my heirs. Well, man, what matters it who established the Second Empire, so long as it is established. History plays no favorites, eh? Are you afraid to tell me? You see that I know your mission.† Munn said thickly, â€Å"What is it y†¦ you w†¦ want?† â€Å"Your presence. I would not wish the Plan spoiled through overconfidence. You understand more of these things than I do; you can detect small flaws that I might miss. Come, you will be rewarded in the end; you will have your fair glut of the loot. What can you expect at the Foundation? To turn the tide of a perhaps inevitable defeat? To lengthen the war? Or is it merely a patriotic desire to die for your country?† â€Å"I†¦ I-† He finally spluttered into silence. Not a word would come. â€Å"You will stay,† said the Lord of Kalgan, confidently. â€Å"You have no choice. Wait† – an almost forgotten afterthought – â€Å"I have information to the effect that your niece is of the family of Bayta Darell.† Homir uttered a startled: â€Å"Yes.† He could not trust himself at this point to be capable of weaving anything but cold truth. â€Å"It is a family of note on the Foundation?† Homir nodded, â€Å"To whom they would certainly b†¦ brook no harm.† â€Å"Harm! Don’t be a fool, man; I am meditating the reverse. How old is she?† â€Å"Fourteen.† â€Å"So! Well, not even the Second Foundation, or Hari Seldon, himself, could stop time from passing or girls from becoming women.† With that, he turned on his heel and strode to a draped door which he threw open violently. He thundered, â€Å"What in Space have you dragged your shivering carcass here for?† The Lady Callia blinked at him, and said in a small voice, â€Å"I didn’t know anyone was with you.† â€Å"Well, there is. I’ll speak to you later of this, but now I want to see your back, and quickly.† Her footsteps were a fading scurry in the corridor. Stettin returned, â€Å"She is a remnant of an interlude that has lasted too long. It will end soon. Fourteen, you say?† Homir stared at him with a brand-new horror! Arcadia started at the noiseless opening of a door – jumping at the jangling sliver of movement it made in the comer of her eye. The finger that crooked frantically at her met no response for long moments, and then, as if in response to the cautions enforced by the very sight of that white, trembling figure, she tiptoed her way across the floor. Their footsteps were a taut whisper in the corridor. It was the Lady Callia, of course, who held her hand so tightly that it hurt, and for some reason, she did not mind following her. Of the Lady Callia, at least, she was not afraid. Now, why was that? They were in a boudoir now, all pink fluff and spun sugar. Lady Callia stood with her back against the door. She said, â€Å"This was our private way to me†¦ to my room, you know, from his office. His, you know.† And she pointed with a thumb, as though even the thought of him were grinding her soul to death with fear. â€Å"It’s so lucky†¦ it’s so lucky-† Her pupils had blackened out the blue with their size. â€Å"Can you tell me-† began Arcadia timidly. And Callia was in frantic motion. â€Å"No, child, no. There is no time. Take off your clothes. Please. Please. I’ll get you more, and they won’t recognize you.† She was in the closet, throwing useless bits of flummery in reckless heaps upon the ground, looking madly for something a girl could wear without becoming a living invitation to dalliance. â€Å"Here, this will do. It will have to. Do you have money? Here, take it all – and this.† She was stripping her ears and fingers. â€Å"Just go home – go home to your Foundation.† â€Å"But Homir†¦ my uncle.† She protested vainly through the muffling folds of the sweet-smelling and luxurious spun-metal being forced over her head. â€Å"He won’t leave. Poochie will hold him forever, but you mustn’t stay. Oh, dear, don’t you understand?† â€Å"No.† Arcadia forced a standstill, â€Å"I don’t understand.† Lady Callia squeezed her hands tightly together. â€Å"You must go back to warn your people there will be war. Isn’t that clear?† Absolute terror seemed paradoxically to have lent a lucidity to her thoughts and words that was entirely out of character. â€Å"Now come!† Out another way! Past officials who stared after them, but saw no reason to stop one whom only the Lord of Kalgan could stop with impunity. Guards clicked heels and presented arms when they went through doors. Arcadia breathed only on occasion through the years the trip seemed to take – yet from the first crooking of the white finger to the time she stood at the outer gate, with people and noise and traffic in the distance was only twenty-five minutes. She looked back, with a sudden frightened pity. â€Å"I†¦ I†¦ don’t know why you’re doing this, my lady, but thanks- What’s going to happen to Uncle Homir?† â€Å"I don’t know,† wailed the other. â€Å"Can’t you leave? Go straight to the spaceport. Don’t wait. He may be looking for you this very minute.† And still Arcadia lingered. She would be leaving Homir; and, belatedly, now that she felt the free air about her, she was suspicious. â€Å"But what do you care if he does?† Lady Callia bit her lower lip and muttered, â€Å"I can’t explain to a little girl like you. It would be improper. Well, you’ll be growing up and I†¦ I met Poochie when I was sixteen. I can’t have you about, you know.† There was a half-ashamed hostility in her eyes. The implications froze Arcadia. She whispered: â€Å"What will he do to you when he finds out?† And she whimpered back: â€Å"I don’t know,† and threw her arm to her head as she left at a half-run, back along the wide way to the mansion of the Lord of Kalgan. But for one eternal second, Arcadia still did not move, for in that last moment before Lady Callia left, Arcadia had seen something. Those frightened, frantic eyes had momentarily – flashingly – lit up with a cold amusement. A vast, inhuman amusement. It was much to see in such a quick flicker of a pair of eyes, but Arcadia had no doubt of what she saw. She was running now – running wildly – searching madly for an unoccupied public booth at which one could press a button for public conveyance. She was not running from Lord Stettin; not from him or from all the human hounds he could place at her heels – not from all his twenty-seven worlds rolled into a single gigantic phenomenon, hallooing at her shadow. She was running from a single, frail woman who had helped her escape. From a creature who had loaded her with money and jewels; who had risked her own life to save her. From an entity she knew, certainly and finally, to be a woman of the Second Foundation. An air-taxi came to a soft clicking halt in the cradle. The wind of its coming brushed against Arcadia’s face and stirred at the hair beneath the softly-furred hood Callia had given her. â€Å"Where’ll it be, lady?† She fought desperately to low-pitch her voice to make it not that of a child. â€Å"How many spaceports in the city?† â€Å"Two. Which one ya want?† â€Å"Which is closer?† He stared at her: â€Å"Kalgan Central, lady.† â€Å"The other one, please. I’ve got the money.† She had a twenty-Kalganid note in her hand. The denomination of the note made little difference to her, but the taxi-man grinned appreciatively. â€Å"Anything ya say, lady. Sky-line cabs take ya anywhere.† She cooled her cheek against the slightly musty upholstery. The lights of the city moved leisurely below her. What should she do? What should she do? It was in that moment that she knew she was a stupid, stupid little girl, away from her father, and frightened. Her eyes were full of tears, and deep down in her throat, there was a small, soundless cry that hurt her insides. She wasn’t afraid that Lord Stettin would catch her. Lady Callia would see to that. Lady Callia! Old, fat, stupid, but she held on to her lord, somehow. Oh, it was clear enough, now. Everything was clear. That tea with Callia at which she had been so smart. Clever little Arcadia! Something inside Arcadia choked and hated itself. That tea had been maneuvered, and then Stettin had probably been maneuvered so that Homir was allowed to inspect the Palace after all. She, the foolish Callia, has wanted it so, and arranged to have smart little Arcadia supply a foolproof excuse, one which would arouse no suspicions in the minds of the victims, and yet involve a minimum of interference on her part. Then why was she free? Homir was a prisoner, of course- Unless- Unless she went back to the Foundation as a decoy – a decoy to lead others into the hands of†¦ of them. So she couldn’t return to the Foundation- â€Å"Spaceport, lady.† The air-taxi had come to a halt. Strange! She hadn’t even noticed. What a dream-world it was. â€Å"Thanks,† she pushed the bill at him without seeing anything and was stumbling out the door, then running across the springy pavement. Lights. Unconcerned men and women. Large gleaming bulletin boards, with the moving figures that followed every single spaceship that arrived and departed. Where was she going? She didn’t care. She only knew that she wasn’t going to the Foundation! Anywhere else at all would suit. Oh, thank Seldon, for that forgetful moment – that last split-second when Callia wearied of her act because she had to do only with a child and had let her amusement spring through. And then something else occurred to Arcadia, something that had been stirring and moving at the base of her brain ever since the flight began – something that forever killed the fourteen in her. And she knew that she must escape. That above all. Though they located every conspirator on the Foundation; though they caught her own father; she could not dared not, risk a warning. She could not risk her own life – not in the slightest – for the entire realm of Terminus. She was the most important person in the Galaxy. She was the only important person in the Galaxy. She knew that even as she stood before the ticket-machine and wondered where to go. Because in all the Galaxy, she and she alone, except for they, themselves, knew the location of the Second Foundation. How to cite Second Foundation 14. Anxiety, Essay examples

Sustainable Management and Marketing for Economic - myassignmenthelp

Question: Discuss about theSustainable Management and Marketing for Planet Economic. Answer: Introduction CSL is a global company that helps in the delivery of biotherapies which are innovative in nature. The biotherapies of CSL are life-saving and enable people to combat with medical conditions which are life-threatening and help them live a meaningful life. The employee base of CSL is from different countries across the globe like Australia, United Kingdom, Germany and Switzerland. The organisation has the presence in 30 countries and has more than 17,000 employees and organisation structure is flexible. The organisation has completed 100 years of excellent service delivery by focusing on research and innovation in products as well as business processes (Csl.com.au 2017). The Research and Development of CSL in Australia focus on developing new products with therapeutic effects and on the improvement of the existing products.CSL developed technology to provide plasma and plasma-derived products to many companies in Australia and across the globe. The organisation is headquartered in Mel bourne, Australia. An organisation should focus on the Triple Bottom Line of People, Profit and Planet Economic, environmental and social are the three pillars of sustainability (Brundiers and Wiek 2013). CSL adopts a holistic approach towards sustainability by focusing on all its stakeholders. The major competitors of CSL are Life Therapeutics, Peptech and Pharmasynth (Csl.com.au 2017). Figure: Organisational division of CSL (Source: Csl.com.au 2017) Discussion Planning Vision, Mission and Values of CSL Mission statement The mission statement of CSL is to provide best services and therapies. CSL does extensive research to support the services in replicating the commitment to the users who use these products. Vision CSL focuses on quality, affordability and safety of medicines and while doing so, the organisation focuses to reduce the harmful impacts on the environment as a sustainability measure. A culture of mutual trust and respect is fostered among employees of CSL and employees are treated fairly. Values CSL delivers patients focus services to meet the promises of the patents. CSL always strives to be committed towards the patients. Innovation is another value to provide solutions to the patients. Integrity in the workplace is the unique perspective in CSL that facilitate the collaboration that makes them stronger. The superior performance of the CSL helps to achieve the results that make them proud. Goal setting Practices and Major Plans of CSL Plans of CSL are strategic, tactical and operational. Plans of CSL are strategic, tactical and operational. Fair competition is in the marketplace and competitive pricing strategies can be adopted by an organisation to ensure marketing efforts are aligned with sustainability (Armstrong et al. 2015) Practices which are misleading for customers and corrupt practices should be avoided in marketing activities(Borland and Lindgreen 2013).CSL adopts similar approaches in strategic planning. Training related to local laws and regulations is provided to employees in a robust manner, internal policies and procedures like CSLs CRBP, Anti - Bribery and Anti - Corruption and Securities Dealing ensure fair competition at a marketplace. Pricing CSL ensures to price the medicines competitively and fairly so that patients are benefitted. CSL publishes annual corporate responsibility reports that provide information about the public policy of the organisation.CSL also focuses on the responsible marketing of medicines. Approach to planning in CSL is innovative. The human resource strategy of CSL is also in alignment with its sustainability efforts. The R D division of CSL which focuses on future research and innovation is the core of sustainability. How Sustainability is incorporated into Key decisions of CSL Environment Epstein and Buhovac (2014), an organisation should the corporate social, environmental, and economic impacts of an organisation can contribute towards sustainability. In CSL, the environmental concerns are reflected in operational activities. The process of manufacturing, transportation and packaging of medicines leads to generation of waste and greenhouse gas which are reduced by CSL Engagement of Stakeholders The sustainability efforts of CSL is clearly reflected in the process by which CSL engages its stakeholders like plasma donors, patients, research partners, employees, customers, suppliers, license partners, health partners, media, shareholders and consumers. A biennial survey is used by which employees of CSL are allowed to express their opinions, perception studies are undertaken by different health professionals of CSL, customer surveys, meetings and visit to the major suppliers are conducted by CSL. Roadshows and forums are conducted by CSL to engage stakeholders. Quality In CSL, the safety of plasma donors is ensured and products undergo critical surveillance by the safety and quality team. A product lifecycle approach is adopted in CSL to establish systems of quality and the culture and systems of quality are maintained by the people or employees of CSL. The high-quality products in CSL are developed with the help of support from R D team. Health and safety CSL organizes meditation sessions and lectures on topics related to health and sporting events and teams are sponsored by CSL. The system for health and safety management in CSL is in alignment with the standards of occupational safety and health which are recognized at a local and global level like Australian standard, AS / NZS 4801: 2001 and British Standard, OHSAS 18001: 2007. A sustainable and safe culture is practised in the manufacturing sites and at a workplace. Accounting Practices in CSL and Support for communities According to Bebbington, Unerman and O'Dwyer (2014), accounting practices of an organisation should contribute towards sustainability. CSL creates value for stakeholders by creating long-term value for them which is revealed in their accounting practices.CSL supports communities across the globe by access to medicines, promoting excellence in science and conducts disaster relief CSL supports patients by improving access to medicines and improves quality of life, supports bio-medical communities by fostering medical research and also supports local communities in time of emergency Human Resources Management of CSL HR related competitive Strategy of CSL The human resource management strategy in CSL focuses on creating a positive work culture. The balance between work and life is encouraged in CSL and the organisation focuses on integrating safety, collaboration, diversity, health and well-being in the work culture. The organisation ensures that the employees are trained well to serve the patients. The skilled employees of CSL contribute towards high organisational performance. HR finds right people In this era of globalization, effective strategies should be built to recruit and retain a talented workforce (Crane and Matten 2016).CSL finds right people by its recruitment and selection process of a talented pool of manager, research partners and employees from different countries. HR finds the right employees for the organisation as they use external recruitment policies. External recruitment policies help the organisation to recruit the employees from external sources like job portals, social media and campus recruitment. It helps to recruit skilled and experienced employees. Development of Effective Workforce in CSL Clear performance and goals In CSL, the team leaders convey the organisational goals and objectives to the employees and employees should do accordingly. Clear performance is needed within a team with effective communication that goes parallel. As stated by Northouse (2015), aligning responsibilities within a team can develop the workforce. Learning and Development Learning and Development are promoted in CSL among employees of all levels and this ensures that employees of CSL can focus on individual career goals while contributing substantially to the performance of CSL. Career opportunity is an additional feature for the employees. Reward and Recognition Performance measures included in the annual work plan of all employees of CSL help in the performance reviews of the employees of the organisation. Performance-related remuneration increases with seniority, the values of jobs are evaluated through a system of job evaluation and rewards are provided to employees for their exceptional work performance and the loyalty of employees of CSL are recognized by the managers of the organisation. Maintenance of Effective workforce Talent management process in CSL According to Armstrong and Taylor (2014), the employees of an organisation can get the opportunity to develop cultural, leadership and business skills through an international assignment. CSL follows similar approaches in human resource management. The training and developmental needs of employees of CSL are identified through structured discussions and this developmental planning helps in retention and development of the staffs of CSL. Effective culture and communication In the workplace, diversity is important and maintaining suitable work culture smoothes the workplace communication. CSL uses the horizontal structure and communication flows maintain the workplace culture. High potential employees are acknowledged in a global forum and an annual global talent review process is organized by leaders of CSL. The employees of CSL get the opportunity to develop cultural, leadership and business skills through an international assignment. Sustainable Practices in HRM Anti-discrimination In a workplace, it is needed to ensure that no discrimination should be entertained. HR of CSL is strictly doing the anti-discrimination regulation and they give similar preference to all the employees irrespective of race, age, sex and ethnic background. Diversity Management Diversity in forms of age, gender, sexual orientation, culture and ethnicity should be fostered by the work-culture of an organisation (Beardwell and Thompson 2014). Sustainability practices of an organisation can create brand value for it (Golicic and Smith 2013).CSL follows similar strategies for diversity management. The annual reports of the organisation contain reports of progress towards diversity management Objectives to manage diversity are set and the business process of the organisation helps in the integration of a diverse workforce. Leadership Effectiveness of Leadership The leadership practices of an organisation contribute towards organisational growth and high performance (Northouse 2015).The leaders of CSL have set the CSL Code of Responsible Business Practice which is the code of conduct to manage the human resource in the organisation. The policies, programs and practices in CSL are implemented by the executive management team of manufacturing sites and business units of CSL. The health and safety at the workplace are ensured by the business unit leaders and site leaders of CSL. The manufacturing sites of CSL have dedicated Health, Safety Environment (HSE) managers. The business units of CSL have promotional review committees who ensure that information to public are provided in compliance with laws and are supported by facts Analyse leadership styles Leadership is a combination of art and science power (Nahavandi 2016).The leadership style in CSL is democratic and transformational leadership, emotional intelligence and flexibility are traits demonstrated by leaders of CSL and power tactics used are the reward, legitimate and expert. CSL is global organisation and CEO of CSL is Paul Perreault believes in effective communication. The leaders of the CSL need to possess outstanding communication and CSL provides training to learn the skills. The effectiveness of leadership is related to the motivation that the employees enjoy (Golicic and Smith 2013). However, team leadership within CSL facilities the team building that can bring out the organisational vision. Leadership characteristics and traits In CSL, leadership plays an important role in providing the enthusiasm to the employees. In CSL, most of the leaders follow the democratic and the leaders take the decisions of the employees before taking any decisions. Moreover, the leaders provide dominance in team to bring out the effective target. Leaders in CSL have conscientiousness in doing any work or taking any decisions. As opined by Nahavandi (2016), leaders in CSL have social boldness as the leaders use the strategies in supplying or researching the products that will benefit the environment. The leaders have compulsiveness and they are tough-minded. Sustainability in CSLs Leadership CSL operates in compliance with the laws of the countries of operation. The global compliance structure, Code of Responsible Business Practice (CRBP) and risk management system in CSL are monitored by the Board and Global Compliance Committee (GCC), Global Risk Leadership Team andRisk Management Committee (Csl.com.au 2017). In CSL, the leaders follow the sustainability leadership principles; leaders can understand the interconnection systems within the group with the related factors like processes and objects. Leaders within the CSL think globally and their thinking process goes towards the future. Most importantly, Gordon Naylor, President, Seqirus believes in protecting the nature with the people. Therefore, the actions were taken by CSL always protect the environments, nature and animals as well as the economy. Controlling the value chain and technology Conducting operation management Operations in CSL are an integrated value chain activity and R D teams are located in Japan, USA, Australia, Germany and Switzerland. The strategic partnerships with these countries and with academic institutions help in innovative research in plasma therapeutics, recombinant biotechnology and vaccines. It is ensured that safety and quality are maintained during the manufacturing and packaging of medicines. Clinical trials ensure proper testing of the medicines of CSL. The operational actives are supported by robust technology which supports research at the early stage in CSL. Managing supply chain According to Golicic and Smith (2013), creation the supply chain management of an organisation can contribute substantially towards sustainability. However, supply chain in biotechnology is not easy as it is related to keep the products stored in cool and dark places with comfortable temperature (Porter and Heppelmann 2014). The refrigeration process is important in the supply chain. CSL uses bio partners in supplying the products. Mostly, CSL uses intermodal transport system and it helps to deal with process, procurement and relations to the supply vehicles. Intermodal transport supply helps to use multiple modes of transport. An empty truck moves to the shipper with a container and then shipper loads the container with products with refrigeration. Then, the truck moves to another shipper. The supply chain is global and integrated into CSL with partners across the globe. Inbound and outbound logistics processes of CSL help in the delivery of life-saving machines at the right time. Technology Implementation The core capabilities and products of CSL are speciality products, breakthrough medicines, vaccines and IP, immunoglobulin and haemophilia. The value chain activities and R D help in the development of these core capabilities. The controlling of value chain and technology can help in the Life Cycle Management which ensures continuous improvement of products and the market development focuses on the development of new markets. Technology and a robust R D helps in the development of new products in an organisation(Porter and Heppelmann 2014).CSL develops products to treat diseases of patients that are life-threatening. CSL engages into partnership with innovative product candidates and technologies. Sustainability incorporates the management practices The marketing activities of an organisation should contribute substantially to sustainability (Golicic and Smith 2013).The product launches in CSL are benefitted by the experience of the organisation related to commercialization in the niche market. R D governance and decision-making process of CSL helps in the attainment of strategic objectives. The Board of CSL, The Pharma Plan Committee (PPC) and the Strategic Leadership Group (SLG) governs the strategic decisions, allocation of resources, Portfolio decisions and prioritization. The R D projects of CSL are reviewed, monitored and guided by the cross-functional committees which have representatives from CSL sites (csl.com.au 2017). Conclusion It can be concluded that CSL already focuses on sustainability, has a robust value chain and good human resource strategy for its employees who are core resources of the organisation. However, it can be recommended that future strategies adopted by CSL should focus on the development of new markets for the current product line. CSL has manufacturing facilities in developed countries but the organisation should consider expanding its market in Asian countries and in the Middle East and Russia. The Asian countries are rapidly developing and have the immense opportunity for Research and Development. CSL should also focus on innovation and extend its product line and add more products to increase product width. This research and innovation will help to cure more life-threatening diseases. CSL should hire workforce and build a distribution strategy in these countries.In the human resource strategy of CSL, it is noticed during previous analysis that pays structure and rewards are often hig her for senior employees. CSL should focus on reducing pay gaps between juniors and seniors, pay should be strictly based on merit and performance. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Beardwell, J. and Thompson, A., 2014.Human resource management: a contemporary approach. Pearson Education. Bebbington, J., Unerman, J. and O'Dwyer, B. eds., 2014.Sustainability accounting and accountability. Routledge. 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